English (US)
How ChangeNOW Improved Swap Performance and Pricing for xPortal Users
Key Takeaways
- Deep infrastructure-level integrations can improve pricing, conversion, and swap volume without introducing UI changes or additional user complexity.
- Automated routing delivers the best outcomes when liquidity selection is handled at the system level, rather than delegated to users.
- Execution quality is a direct, measurable impact on user behavior and overall product performance.
- Technical integrations are most effective when supported by coordinated communication and education that clarify value and drive real usage.
Background and Context
The collaboration between ChangeNOW and xPortal was driven by a shared objective: making crypto swaps faster, simpler, and more cost-efficient for everyday users — without compromising UX or adding technical complexity. xPortal positions itself as an all-in-one crypto super-app, enabling users to manage assets, swap tokens, and interact with multiple blockchains within a single interface. To support this vision, the team continuously evaluates liquidity providers and routing mechanisms to ensure users consistently receive optimal execution across supported assets.
ChangeNOW, with its non-custodial architecture, competitive rates, and fast execution, emerged as a natural partner. Its infrastructure is designed to aggregate liquidity and deliver efficient swap routes across major pairs — a strong match for xPortal’s focus on seamless user experience and pricing quality. The partnership became a logical step toward improving swap performance directly inside the wallet, without altering existing user flows.
Goals and Objectives of the Partnership
The collaboration was built around several clear objectives:
- Improve swap rates for users, particularly on high-volume and core trading pairs.
- Reduce hidden friction in the swapping experience by optimizing execution at the infrastructure level.
- Increase overall swap efficiency, conversion, and volume within xPortal — without introducing additional UI elements or decision points for users.
Beyond product improvements, both teams also aimed to strengthen user engagement through coordinated communication and education around the integration.
Challenges and Opportunities
Challenges Addressed
One of the key challenges was ensuring consistent access to competitive execution in a fully automated routing environment. Since users do not manually choose a crypto liquidity provider, the system must reliably select the best route on every swap.
Another challenge was improving pricing while maintaining fast execution, reliability, and a clean UX. Any solution had to work entirely in the background, enhancing outcomes without increasing cognitive load for users.
Opportunities Identified
The partnership presented a clear opportunity to improve user outcomes simply by upgrading the routing layer. When ChangeNOW provided better execution, users benefited automatically through improved rates. For xPortal, this translated into higher conversion and increased swap activity. For ChangeNOW, the integration delivered real-world usage at scale within a high-engagement wallet environment, reinforcing its position as a reliable infrastructure partner.
Implementation and Execution
ChangeNOW was integrated crypto exchange api directly into xPortal’s existing swap routing engine, where it was evaluated alongside other crypto exchange liquidity providers. The system automatically selected ChangeNOW routes whenever they offered the best execution.
From the user’s perspective, the experience remained unchanged — swaps worked exactly the same, but with improved results behind the scenes. The integration was fully automated, non-custodial, and designed to blend seamlessly into xPortal’s infrastructure.
Technical and Operational Considerations
The primary challenge during implementation was maintaining consistent performance across supported assets while preserving fast execution times. Both teams worked closely to monitor routing behavior, optimize performance, and handle edge cases.
"From our side, the integration progressed exactly as planned. Thanks to our detailed crypto API documentation and continuous technical support, the full implementation was completed within one week, which is in line with our typical integration timeline. Close cooperation with the xPortal team allowed us to quickly address all questions, validate edge cases, and ensure stable performance across assets. This collaborative approach made the rollout efficient and seamless.” — Elena D, BD Lead at ChangeNOW
Results and Outcomes
The partnership delivered measurable improvements in swap performance across several major pairs, including EGLD. During the zero-deposit-fee promotional period, ChangeNOW routes frequently won within xPortal’s routing engine, leading to better execution rates for users. As a result:
- Users benefited from improved pricing without changing behavior.
- xPortal saw increased swap activity and stronger performance metrics.
- ChangeNOW gained meaningful volume and visibility inside a widely used wallet.
KPIs and Measurement
The success of the collaboration was evaluated using several key metrics:
- Routing win-rate
- Swap volume on eligible pairs
- Conversion rates
- Overall execution quality during the promotional period
User behavior trends and activity dynamics were also analyzed to assess the real impact of the integration beyond short-term metrics.
Co-Marketing and User Engagement
Beyond the technical integration, ChangeNOW and xPortal actively collaborated on joint marketing initiatives designed to drive awareness, education, and engagement.
These efforts included:
- Co-branded posts across X (Twitter), Telegram, and LinkedIn, reaching a combined audience of approximately 27,000 users
- Educational blog content published on both platforms:
- xPortal blog: “ChangeNOW Powers Swaps in xPortal”
- ChangeNOW blog: “ChangeNOW × xPortal: Seamless Crypto Swaps”
This coordinated communication helped explain the value of the integration, reinforced trust, and encouraged users to actively use the swap functionality — contributing to increased engagement and exchange activity.
Lessons Learned and Best Practices
One key takeaway from the collaboration is that meaningful UX improvements do not always require visible UI changes. Enhancing infrastructure and execution quality can significantly improve user satisfaction and performance metrics.
"A strong recommendation is to focus on outcomes rather than features. Integrating partners deeply into existing systems, instead of adding surface-level options, leads to better results. Clear communication, shared performance metrics, and a user-first mindset are also essential. Finally, testing integrations with real users and real volume is the best way to understand their true impact.” —Sergiu Biriș, xPortal CEO
Recommendations for Similar Partnerships
- Focus on outcomes, not features: deep infrastructure integrations outperform surface-level additions.
- Align on shared performance metrics from day one.
- Maintain close technical communication throughout rollout.
- Support integrations with coordinated marketing and education to maximize adoption.
- Test with real users and real volume to understand true impact.
Ready to Build a High-Performance Swap Experience?
If you’re building a wallet, exchange, or Web3 platform and looking to improve swap execution, conversion, and user satisfaction without adding UX complexity, ChangeNOW can help.
In crypto partnerships we work closely to deliver:
- Competitive, non-custodial swap infrastructure
- Seamless technical integrations
- Joint go-to-market and co-marketing support that drives real usage
Explore ChangeNOW’s B2B partnership options and see how optimized routing and collaborative marketing can accelerate your product’s growth.
