Inside DOGS: Interview With the Team Behind the Token

The TON blockchain has become home to dozens of crypto projects. But one of them stands out due to the idea behind it – $DOGS token (TON). The ChangeNOW team interviewed DOGS’ CEO Andrew D. and CMO Alex T. to share with you the project's story, main purpose, and upcoming features you may want to know.

The story behind DOGS: What inspired the team to create the project?

2024 became the breakout year for Telegram-native projects, and DOGS stood out through strong storytelling, a clear cultural identity, and an “underpromise and overdeliver” mindset.

The DOGS bot is where it all began – a simple app with user-friendly design, easy to complete tasks and the true Telegram OG vibe (Telegram account age checker, bonuses for boosts, Telegram Premium, etc.). At the beginning, the app was the centerpiece of the project's growth.

DOGS crypto token is a memecoin built on The Open Network (TON). It was launched in August 2024 to raise crypto awareness on Telegram, promote animal welfare, and drive real-world impact.

In September 2024, over 70% of DOGS tokens were distributed to the community through an airdrop that reached 17 million users. It helped to grow the wider TON ecosystem to more than 50 million users.

Mascot as well has a strong idea behind it — it’s the ambassador of the DOGS mission, symbolizing animal welfare and community-driven impact through blockchain. It is also a constant companion in social networks, X, and Telegram channels. The team also releases official merch for being part of the DOGS community even offline.

How does DOGS stand out in the crowded meme coin space? Why is it not just another meme coin?

DOGS combines culture, utility, and real impact. It's not just memes and stickers, it’s a living ecosystem powered by community. Ideas from holders regularly turn into real-world actions. The platform enables registered nonprofits to apply for funding, with grants awarded through a transparent approval process. As of October 2025, DOGS already donated over $550,000 to charitable initiatives worldwide — from animal shelters and child-support programs to local community causes. Beyond donations, DOGS actively supports community-led initiatives in art, sports, charity, and creative projects.

DOGS also gained visibility in Web3 through creative stunts. Remember the drone show at TOKEN2049 in Dubai? The teams of DOGS and NOTCOIN did it! It wasn’t just show-up for attention — it reflected the project’s DNA: playful, community-first, and culturally relevant. The show was even recognized by the Guinness World Record.

How does the token collaborate with its community and reward active participation?

DOGS is built by the pack, for the pack. Holders vote on charity initiatives, join ambassador programs, and launch local projects. On Telegram, DOGS has become a cultural language — expressed through stickers, games, and shared rituals that unite millions of users around the world.

Charity is a large part of the project’s foundation. A dedicated budget is split between large-scale partnerships and small local initiatives, where members or local organizations can request support for their own cities and villages. The allocation of funds is decided by open community votes in the app, and the charity wallet is locked to ensure full transparency and accountability.

To keep the community spirit alive and participation fun, DOGS regularly launches interactive events like the DOGS Treasure Hunt — gamified quests that send users exploring DOGS, solving clues, and discovering hidden rewards. The purpose is simple: reward active members, build connections, and reinforce the sense of shared adventure.

DOGS also supports community ideas and real-world projects through its “DOGS Community Initiatives portal”. Sports, art, events, or charity, members can apply for funding to bring their ideas to life — from climbing mountains with a DOGS flag to organizing local charity runs or creating art installations. Every idea that embodies the DOGS spirit of positivity and impact has a chance to receive funding and official support.

DOGS’ role in the larger Web3 ecosystem

DOGS shows that Web3 can be fun, trusted, and impactful. It bridges meme culture with real-world influence — onboarding millions through Telegram while setting a new standard of transparency and purpose, impacting real lives.

Unlike typical hype-based coins, DOGS demonstrates how a token can blend culture, utility, and community-driven values. Built on The Open Network and deeply integrated with Telegram Mini Apps, DOGS makes crypto accessible to anyone — even for complete beginners unfamiliar with Bitcoin (yeah, these people still exist!). DOGS transforms stickers, stories, and games into entry points for millions of people to join Web3 without stress.

At the same time, DOGS reinforces the principles of trust and transparency through on-chain donations, community voting, and a model where giving back is coded into the project’s structure. By combining real-world impact, cultural storytelling, and mass adoption, DOGS is helping define a new era of consumer crypto, where communities drive the ecosystem.

DOGS and ChangeNOW: how DOGS holders benefit from swapping this token?

DOGS integrates with ChangeNOW to make token swaps simple, fast, and accessible for everyone. This partnership allows users to exchange DOGS instantly for 1400+ other cryptocurrencies in just a few clicks through a seamless interface. The ChangeNOW crypto exchange platform is designed to be intuitive and user-friendly — fully in line with DOGS’ mission to make crypto easy and enjoyable for millions of users.

For users, this means not just holding a token but being part of an evolving crypto world where DOGS can be used, exchanged, and experienced across multiple platforms — all while staying true to its playful and community-driven spirit.

Meme Coins in Five Years: Does DOGS Have a Future?

“DOGS represents the next evolution of meme coins — where memes go beyond hype and become a foundation for real utility, culture, and community. The meme is just the entry point; what matters is what it empowers people to do.” – Andrew D., CEO of DOGS.

The next generation of meme coins will merge humor, identity, and real-world usability. DOGS is already leading this shift — the token is actually used. Holders can book travel through Travala, buy gift cards at Coinsbee, and interact with NFTs, games, and mini-apps directly through Telegram. These cases turn DOGS into a currency of participation: real assets people can spend, earn, and engage with right now.

Partnerships across both Web3 and Web2 are key to this future. By collaborating with mainstream brands, tech platforms, and decentralized projects, DOGS builds bridges between traditional internet and the Web3 world. Millions of those who have never heard about crypto will be gradually onboarded over time.

In short, DOGS proves that a meme can move people – not just online, but in real life – and that community-driven tokens with real purpose will define the next era of Web3 culture.