
Pauline Shangett
Chief Strategy Officer at ChangeNOW
Pauline Shangett is the Chief Strategy Officer at ChangeNOW, a top-tier crypto exchange platform with over $1 billion in monthly trading volume. Since joining the industry in 2018, she has quickly grown from CMO to a key strategic leader, helping scale the platform’s user base and trading activity twofold in just six months. Pauline specializes in building scalable growth and revenue strategies in Web3, combining deep blockchain expertise with a sharp focus on sustainable growth. She’s known for her flexible, transparent approach and long-term vision for ecosystem development.
Expertise areas
Content Creator, NDA
2011-2017
СhangeNOW
Marketing Manager, 2018-2019 Chief Communications Officer, 2019-2020 Chief Marketing Officer, 2020-2021 Chief Business Development Officer, 2021-2022 Senior Marketing Consultant, 2024-2024 Chief Marketing Officer, 2024-2025 Chief Strategy Officer, 2025-still
Marketing & Product Advisor, NOWPayments
2020-2021
Chief Marketing Officer & Head of Business Development, CryptoWallet
2022-2023
Head of Growth, Step App
2023-2024
Chief Marketing Officer, BDC Consulting
2024-2024
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