
Yana Mar
CBDO & Head of Account Management | ChangeNOW
Amsterdam, North Holland, Netherlands
Yana drives strategic business development while ensuring strong financial governance, compliance, and operational efficiency across the organization. Combines deep expertise in crypto finance and revenue infrastructure with a data-driven approach to sustainable business growth. Plays a key role in expanding partnerships, optimizing monetization models, and maintaining transparency in all financial processes — supporting ChangeNOW’s position as a trusted player in the digital asset economy.
Expertise areas
ChangeNOW — Chief Business Development Officer
Jan 2023 – Present | Drives strategic partnerships, product integrations, and revenue expansion for a leading global crypto exchange service. Leads BD operations, negotiates high-value deals, and strengthens market presence across key Web3 verticals.
NOWPayments — Lead BD Manager
Jul 2022 – Jan 2023 | Owned business development pipeline and strategic partner acquisition for a major crypto payments solution.
NOWPayments — Business Development Manager
Feb 2021 – Nov 2022 | Built and executed outreach strategies to attract new merchants and ecosystem partners. Responsible for lead generation, deal closing, and ongoing partner success within crypto payments infrastructure.

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