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ChangeNOW Head of PR and CBDO Interviewed by LocalTrade at Crypto Expo Dubai

In October, representatives of the ChangeNOW team, including our Head of PR, Mike Ermolaev, and CBDO, Pauline Shangett, took part in Crypto Expo Dubai conference

At the event, Mike and Pauline got to be interviewed for a small talk by the LocalTrade exchange CEO, Aaron Levi Yahalom. It was a delightful experience, and we thank our friends from LocalTrade for this collaboration. Now, let’s see what was discussed during the interview.

In the first part of the interview, Pauline presents our project and explains why ChangeNOW is such a unique service in the crypto space. She tells about our broad ecosystem and the crypto products ChangeNOW provides:

“ChangeNOW is not just an instant crypto swap platform. It is actually a multifunctional system of projects that can work with literally anything on the crypto market... We’re also a payment processor, a lending processor, a full-fledged crypto exchange, a liquidity provider - so many things we can do.”

Pauline also emphasizes on how much effort we apply in order to make our platform simple and accessible for crypto users of any level and demonstrates it with the example of the so-called “Mom test”. Mike, in turn, describes what makes the user-experience with ChangeNOW so straightforward and gives more details about our ecosystem.

Aaron concludes that unifying with other services and simplifying these experiences should definitely drive more crypto users and bring cryptocurrencies to the broader market. Mike then explains how ChangeNOW works with crypto novices:

Then we have the retention. It is really important to have the user back after the first touch. That’s why, to grant this retention, we need the convenience of the services. And that’s why we need this great ecosystem. It is probably the key for the whole business.”

To find out about what Pauline and Mike have to say regarding the ChangeNOW plans, their advice to the novice crypto service developers, and more exciting insights, we encourage you to check out the whole video interview attached above.

Again, we are grateful for this fruitful cooperation with LocalTrade.


ChangeNOW Team

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