After Pavel Durov announced that Toncoin would return to its original name, Gram. TON price jumped 19% within hours, and trading volume nearly tripled.
We looked at our own data over the same months. Our goal was to see whether price action matches actual retail demand.
Major events in a coin's history are often accompanied by a lot of loud headlines and social media hype. Does this buzz reflect the real demand for an asset? Let’s find out together.
TON to GRAM: A Quick Recap
On June 1, 2026, Pavel Durov announced that Toncoin would go back to Gram, the name from Telegram's original 2018 whitepaper. It wasn’t anything major, just a name change.
Here’s a timeline of what happened:
- June 1, 2026: Renaming announcement. TON price jumped as much as 19% within hours after
- June 8, 2026: community vote with 81.22% approval
- June 15, 2026: rebrand went live
For a full breakdown of what changed (and what didn't) between TON, Toncoin, and GRAM, check → TON vs GRAM vs Toncoin: Same, But Different, But Same?
For this piece, we're focused on one specific question: what happened to demand.
TON Demand, Before and After the Rebrand
We pulled our own exchange data on the transaction volume for April, May, and June 2026 - the three months around the announcement.
In May, even before the rebrand was announced, demand grew 31%. In June, the very month when the announcement, vote, and rollout took place, demand dropped 57% from May's level.
Source: ChangeNOW exchange data, % change vs. previous month
Data from the ChangeNOW support team illustrates our take on the hype. Between May and June, inquiries about "GRAM" jumped by over 1,260%, and "TON" mentions grew by 71%.
And they weren't just asking us. Over on Google Trends, searches for "ton rebrand" saw a massive >5,000% breakout spike during the exact same period.
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