
Victoria B
Head of Content | ChangeNOW
Tbilisi, Georgia
Victoria specializes in shaping clear, compelling product narratives in crypto and Web3. Combines editorial vision with growth mindset: builds processes, scales teams, and drives content that delivers credibility, reach, and measurable business impact. Skilled at translating complex technology into communication users understand and care about.
Expertise areas
ChangeNOW — Head of Content
Aug 2025 – Present | Leads PR-focused content initiatives to strengthen brand reputation, media coverage, and Web3 market positioning.
ChangeNOW — Senior Content Manager
Apr 2025 – Aug 2025 | Developed and managed content strategy across blockchain and crypto adoption topics, driving organic growth and product visibility.
crypto.news — Social Media Marketing Manager
Jul 2024 – Feb 2025 | Managed social media strategy and content distribution for a leading crypto media outlet, increasing audience engagement and reach.
1inch Hardware Wallet — Social Marketing Manager
Aug 2023 – Oct 2024 | Built communication and educational content around self-custody and hardware wallet security, boosting user awareness and product adoption.

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